Process Type Foundry has released the new linear sans Seravek. They optimized it for identity, signage and information graphics. Based on my own background, I can see it becoming a favorite in corporate ID systems. It has a precision that doesn’t come off cold, and its light weights are quite inviting. The italics are especially graceful for a grotesk, with nice informal arcs in the w, y, etc.. I am not as sure about the heavier weights. They don’t feel quite as cohesive, especially surrounding the capital M, but I haven’t actually used this typeface yet. If anyone has some real world samples, I’d love to see them.

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